Partner Landscape & SI Archetypes
Understanding partner motivations, incentive structures, and alignment with Cliexa's go-to-market strategy.
Strategic Partnership Recommendations
Priority partnership avenues identified to amplify market access and enhance platform capabilities.
Major EHR Vendor Integrations
highForge deeper alliances with Epic, Cerner/Oracle Health, MEDITECH to become a natively integrated option.
Hospital CIOs are more inclined to adopt add-ons from their incumbent EHR's ecosystem. 90%+ of hospitals use a top EHR.
Health Insurer Partnerships
highPartner with insurers (BCBS, UnitedHealth) for payer-provider collaboration initiatives.
Payers can encourage or subsidize provider adoption. Validates value on reimbursement side and opens new revenue stream.
Medical Society Partnerships
highReplicate ACC model with AAFP, ACS, ACR, AAN for specialty-specific solutions.
Fast-tracks credibility and adoption. Built-in marketing channels through conferences and journals. Low CAC.
VA and Federal Health
mediumPursue direct partnerships with VA, DHA via GSA schedules and contract vehicles.
VA is the country's largest integrated health network. Enterprise-wide adoption potential. Credibility signal.
Digital Health & Device Alliances
mediumIntegrate with remote monitoring device makers and telehealth service providers.
Ensures steady real-time data feed, makes analytics richer and stickier. Extends reach to patient populations.
SI Partnership Decision Framework
Pursue SI Partnership When:
- Target customer requires enterprise implementation support
- SI has existing trusted relationship with buyer
- Deal size justifies partner margin (> $100K ARR)
- SI revenue model aligns with cliexa value prop
Consider Hybrid Approach When:
- Mid-market customer with some integration complexity
- Need to balance speed-to-close with implementation quality
- SI can accelerate deal but cliexa leads product vision
Go Direct When:
- Specialty practice or small health system
- Fast time-to-value is critical
- Standard EHR integration (Athena, Greenway)
- Customer values direct vendor relationship